Creative writing essay format
How To Write English Essay
Thursday, August 27, 2020
Battle Royal Essays
Fight Royal Essays Fight Royal Essay Fight Royal Essay ââ¬Å"Battle Royalâ⬠by Ralph Ellison is the anecdote about youthful African-American man who needs to substantiate himself in White predominant society 1920s. Fight imperial is one of the primary images that show difficulty the storyteller needed to experience to convey his discourse and that white individuals are in charge. His battle goes past the character and speaks to the battles of all African-American individuals in quest for equivalent treatment. Fight regal shows control White individuals have over African-Americans. Storyteller came to give a discourse yet first he was requested to take part in the battle with his individual schoolmates. Despite the fact that the storyteller has some ââ¬Å"misgivings over the fight royalâ⬠(279), he doesnââ¬â¢t fight. ââ¬Å"There was nothing to do except for what we were toldâ⬠(280). Blacks are free individuals by law, still they keep on accepting enslavementary treatment. White men are in charge of everything African-Americans want: fairness, cash, occupations. ââ¬Å"Everybody battled every other person. No gathering battled together for longâ⬠(281). A similar way African-Americans didnââ¬â¢t help out one another to battle against White force. They were contending with one another, looking for Whites unwaveringness. They trusted that the best servers would get overabundance to cash and status. Blindfold added disarray and nervousness to the battle. ââ¬Å"I could no longer control my feelings. I had no nobility. I bumbled about like an infant or a tanked manâ⬠(281). Young men canââ¬â¢t foresee from what side they will get hit. They canââ¬â¢t facilitate their activities since they donââ¬â¢t have the information on their environmental factors. African-Americans were looking for correspondence yet a considerable lot of them were blindfolded likewise: they didnââ¬â¢t realize who to battle or how. During the battle, storytellers blindfold turns out to be free. He picks up the information on the environmental factors and can all the more likely control his activities. It gives him favorable position to different young men. The equivalent happens when he gets the grant. Instruction was accessible basically to white individuals. It puts storyteller one bit nearer to their level. It gives him trust that one day he can be equivalent. Fight Royal shows control white individuals had over Black individuals and the battles of African-Americans in their quest for balance. Grant gives the storyteller, who is illustrative of African-American culture, trust that one day he can get equivalent to white man.
Saturday, August 22, 2020
Defining Mills Harm Principle Philosophy Essay
Characterizing Mills Harm Principle Philosophy Essay The main reason for which force can be legitimately practiced over any individual from an enlightened network, without wanting to, will be to forestall damage to other people. John Stuart Mill. The above sentence has been the one huge guideline as declared by Mill in his celebrated On Liberty, ordinarily called the mischief standard. Damage, in his specific circumstance, implies just direct mischief, by methods for activities and inaction, onto others. Mischief that one done to others by hurting himself doesn't check except if one has neglected to satisfy some particular and solid commitment that should be done at first. Impedance ought not be put on somebody as long as the things done don't hurt others. Legitimate punishments and approvals must be advocated in the event that they are forced to forestall mischief to other people. Factory referenced that the time where the general public or the person all in all can force effects on specific individual freedom is the point at which it is for self-assurance. On the off chance that an individual is setting himself in a place that is risky exclusively to him, society has no privilege to meddle. He accepts that each individual is self-governing, nothing can be constrained upon him/her, for his/her own advantage/government assistance, as long as the thing done doesn't force dangers to others despite the fact that it is hurting himself. This is the thing that Mill implied from Over himself, over his own body and psyche, the individual is sovereignâ [1]â . Notwithstanding, this doesn't have any significant bearing to youngsters and some regressive conditions of society, who are not skilled to deal with themselves and to settle on reasonable choices, for example, the lacking races. Besides, Mill believed that human freedom ought to envelop first, the internal area of still, small voice, and freedom of thought and feeling. Second, the freedom of tastes and interests in arranging ones own life and in conclusion, the freedom of people in joining with other consenting aggregate gatherings for any reasons which don't hurt others. He accepted that a decent society can just exist through the giving of the considerable number of freedoms to the individuals in seeking after their own great lives in their own great ways.â [2]â In Mills works, they were definitely much impacted by his idea on utilitarianismâ [3]â . Clearly, in which he viewed utility as a definitive intrigue on all moral questionsin the biggest sense, grounded on the lasting interests of manà [4]à Utility, or the Greatest Happiness Principle, would be the perpetual interests of humanity. This can be seen much more clear where he held that activities are directly in extent as they will in general advance bliss, off-base as they will in general produce the opposite of happiness.â [5]â What did the legitimate scholars think? In a persuasive protection of the damage guideline, Raz has tested on the statute on how the state ought to advance the prosperity of individuals and in the quest for moral thoughts, how far, the state in pressuring the general public ought to be controlled by the mischief standard. He recommended that it is a fussbudget perfect which assumes explicit good originations which are not unconcerned towards measures of good worth or good virtueâ [6]â . Additionally, as we have seen, Mill precluded the impulse and control of the state to forestall innocuous bad behavior in spite of the fact that that could be what the state believe is to the greatest advantage of the general public in getting joys and joy. By going about as a core value as far as political limitation, this won't lead Raz to non-stickler positionâ [7]â . Raz bolstered Mills hurt rule not by his utilitarian way, however by the independence standard. He asserted that the self-sufficiency standard is a significant element for the state to seek after an ethical decent and to advance a decent life for the residents in such social orders. Independent life is significant just on the off chance that it is spent in the quest for worthy and important activities and relationships.â [8]â Eventually, Razs focal case is to safeguard the damage guideline through the rule of self-sufficiency for one straightforward explanation: The methods utilized, coercive impedance, abuses the self-rule of its casualty since it disregards the state of freedom and communicates a connection of mastery and a demeanor of lack of regard for the pressured individual and, compulsion by criminal punishments is a worldwide and aimless intrusion of autonomy.à [9]à To complete an individual self-rule, state of independenceâ [10]â must be available, as well. Subjection, moral oversight, offer of contraceptivesâ [11]â , and so forth could be the more typical models. Dan-Cohen has likewise come out with a comparative structure of Razs contentions on the damage guideline however a somewhat progressively unique and conflicting end, in which he concentrated more on criminal law. He recommended that the mischief standard ought to be supplanted by the poise principleâ [12]â because nobility requests that our activities, practices, and organizations pass on a mentality of regard to people.à [13]à He has made a theoretical case of glad subjection in repudiating with Razs contention on the freedom is a vital part of independence yet his point is, a respect guideline inside and out autonomous of autonomy.â [14]â
Friday, August 21, 2020
Evaluation Essay Topics
Evaluation Essay TopicsEvaluation essay topics are important, as they provide students with information to help them make a sound decision about a topic. Without the proper facts, students have little or no idea of what they are trying to determine and will often make quick and unwise decisions based on stereotypes and intuitions rather than careful research.Of course, no matter how good the essay is, it will only be good if the writer has put enough time into researching the topic and deciding what information is important and valuable for the particular subject at hand. Writing a strong evaluation essay will require that the writer spend adequate time writing and researching the topic, without forgetting the most important key to any evaluation essay: examples. You may want to start by writing out your topics in some detail and then organize the information into sections or bullet points, then outline the ideas you have gleaned and that you would like to include in your final paper .After you have drafted the information needed for the topic, you will want to find examples of different things from those topics in order to guide your evaluation essay topics. Even if you have spent a lot of time in research, it is still important to include research examples when compiling your evaluation essay topics. A lot of your other essay topics may involve how certain problems are faced by some group or society and how students think and feel about the situation, but finding examples of how students faced problems in the past can make it easier to clearly see where they are coming from. When doing research for an assignment, always make sure that you only give examples that demonstrate good solutions to real life situations.Here are two key tips to keep in mind when doing research for essay topics. First, avoid giving stories, anecdotes, and others things that don't demonstrate any sort of concrete information. If a student says something like, 'My friends in fourth grade were all talking about how horrible this movie was, so I decided to sit them down and explain what the movie was about,' you will not be able to show that a certain film was made into a classic becauseof its fun atmosphere. Instead, write an essay topic that shows that students saw a negative side to the film and that they reacted in a positive way.Second, while using examples that demonstrate how certain things affected other's essay topics is very important, you should also make sure that you show specific effects. If someone was upset because of the shampoo commercials and you write an essay about why it made him so angry, you won't be able to show that he was angry with the commercials. He was more likely to react in a different way to having his hair shampooed by 'soapy hands.'In the end, it is important to remember that you should write your own evaluation essay topics yourself. Even if you are having someone else write the essay for you, a good one will be the result of your own work. Because the best essays are often the ones that make use of general information and examples, even when it involves stories and anecdotes, you will need to be able to create a cohesive piece yourself.Evaluation essay topics are almost never the same as your grades. Your grades will be based on your ability to manipulate your audience, while your evaluation essay topics will reflect the methods and mannerisms you use to write the essays in the first place. If you want to be better at writing these kinds of topics, you should always use research and logic to guide you and show you how to structure your topic.Evaluation essay topics are very important, but you should try not to get too carried away. Get to the point of your essay topics as fast as possible and only include the information that will illustrate your points effectively. One bad essay is all it takes to lose your chance at an excellent grade.
Monday, May 25, 2020
Cordelia From King Lear Character Profile
In thisà character profile, we take a close look at Cordelia from Shakespeares King Lear. Cordeliaââ¬â¢s actions are a catalyst for much of the action in the play, her refusal to take part in her fatherââ¬â¢s ââ¬Ëlove testââ¬â¢ results in his furious impulsive outburst where he disowns and banishes his otherwise faultless daughter. Cordelia and Her Father Learââ¬â¢s treatment of Cordelia and subsequent empowerment of Regan and Goneril (false flatterers) leads to the audience feeling alienated towards him ââ¬â perceiving him as blind and foolish. Cordeliaââ¬â¢s presence in France offers the audience a sense of hope ââ¬â that she will return and Lear will be restored to power or at least her sisters will be usurped. Some might perceive Cordelia to be a little stubborn for refusing to take part in her fatherââ¬â¢s love test; and vengeful to marry the King of France as a retaliation but we are told that she has integrity by other characters in the play and the fact that the King of France is willing to take her on without a dowry speaks well for her character; she also has little choice than to marry France. Fairest Cordelia, that art most rich, being poor; Most choice, forsaken; and most loved, despised: Thee and thy virtues her I seize upon France.(Act 1 Scene 1) Cordeliaââ¬â¢s refusal to flatter her father in return for power; her response of; ââ¬Å"Nothingâ⬠, further adds to her integrity as we soon discover those who have a lot to say cannot be trusted. Regan, Goneril and Edmund, in particular, all have an easy way with words. Cordeliaââ¬â¢s expression of compassion and concern for her father in Act 4 scene 4 demonstrates her goodness and an assurance that she is not interested in power unlike her sisters but more in helping her father get better. By this time the audiencesââ¬â¢ sympathy for Lear has also grown, he appears more pathetic and in need of Cordeliaââ¬â¢s sympathy and love at this point and Cordelia offers the audience a sense of hope for the future for Lear. O dear father, It is thy business that I go about; Therefore great France My mourning and importuned tears hath pitied. No blown ambition doth our arms incite, But love dear love, and our aged fatherââ¬â¢s right. Soon may I hear and see him.(Act 4 Scene 4) In Act 4 Scene 7 When Lear is finally reunited with Cordelia he redeems himself by fully apologizing for his actions towards her and his subsequent death is therefore even more tragic. Cordeliaââ¬â¢s death finally hastens the demise of her father first to madness then death. Cordeliaââ¬â¢s portrayal as a selfless, beacon of hope makes her death more tragic for the audience and allows Learââ¬â¢s final act of revenge ââ¬â killing Cordeliaââ¬â¢s hangman to appear heroic adding further to his terrible tragic downfall. Learââ¬â¢s response to Cordeliaââ¬â¢s death finally restores his sense of good judgment for the audience and he is redeemed ââ¬â he has finally learned the value of true emotion and his depth of grief is palpable. A plague upon you, murderers, traitors all. I might have saved her; now sheââ¬â¢s gone for ever. Cordelia, Cordelia stay a little. Ha? What isââ¬â¢t thou sayst? Her voice was ever soft, Gentle and low, an excellent thing in woman.(Act 5 Scene 3) Cordelias Death Shakespeareââ¬â¢s decision to kill off Cordelia has been criticized as she is such an innocent but perhaps he needed this final blow to bring about Learââ¬â¢s total downfall and to confound the tragedy. All of the characters in the play are dealt with harshly and the consequences of their actions are well and truly punished. Cordelia; offering only hope and goodness could, therefore, be considered the real tragedy of King Lear.
Friday, May 15, 2020
Plastic Surgery And The Effects On Society - 1897 Words
Plastic Surgery and the Effects on Society Have you ever wondered how plastic surgery really works? What are the added benefits to having this surgery, and what are the dangers? How many people actually partake in these procedures every year? These are questions that many have and I would love to answer. What is plastic surgery you might ask? Plastic surgery is a surgery that improves or repairs parts of the body. Plenty of people think that this is the way to go, but I feel otherwise. There is more to life than making yourself prettier or being the next celebrity look alike. Adults and teens in our society, are striving to look like what they see on television and in the movies. This isnââ¬â¢t just subjected toward the females; it is theâ⬠¦show more contentâ⬠¦Parents of these teens read the news and these kids see this every day on social media such as Facebook, Twitter, and Instagram. With something so disfiguring such as this lip challenge, are parents really talking to their children about the dangers and what could happen if they did this as well? Although, this lip challenge is not a form of plastic surgery, it is a copycat attempt for the kids to look like someone they are not. Parents do not sit with their kids enough to find out what is going on in their daily lives. Who knows, your kid may be getting bullied at school and you may never know because those lines of communication were never opened up between parent and child. Kids now a day are considering plastic surgery more and more. According to the American Society of Plastic Surgeons, 63,623 procedures were performed on teens ages 13-19. These procedures are not only focused toward the females; it is the males as well. Many may feel that their nose is crooked, or their ears are too big, or even with acne; they get this treated as well. I feel that some teens have a low self-esteem about themselves which causes them to want to make a change to their look and feel prettier but most times, teens are not fully aware of the dangers, as well as neither are the parent. Yes, going under the knife in any situation is risky, but with plastic surgery you are placing foreign objects into your body andShow MoreRelatedPlastic Surgery And Its Effects On Society1363 Words à |à 6 PagesAs of recent plastic surgery has become extremely popular, so popular to the point that it has gotten out of control. Although it has been around for many years, the high standards of beauty in todayââ¬â¢s society has recently led both women and men to resolve their so-called imperfections with plastic surgery, making plastic surgery the new norm. Sadly, in this day and age all you see when turning on the TV, flipping through a magazine, or simply going on social media, is models creating an ideal imageRead MorePlastic Surgery And Its Effects On Society956 Words à |à 4 PagesAs time progresses, plastic surgery becomes a lot popular. Plastic surgery isnââ¬â¢t just whatââ¬â¢s seen on TV and on social media; plastic surgery is mu ch more than facelifts, rhinoplasty, and breast enhancements. In fact, ââ¬Å"plastic surgery is anything that undergoes the process of reconstructing or repairing parts of the body.â⬠(Reconstructive Surgery) The facelift Kris Jenner recently just had done is equally considered plastic surgery as an ordinary person removing an extra finger they were born withRead MoreEffects Of Plastic Surgery On Today Society1483 Words à |à 6 PagesPlastic surgery has been around for decade, but now it making a real impact on today society. Many experts believe that itââ¬â¢s the influence of the media or the influence of people around us, which portrays the idea of self-image. There are many views of where plastic surgery makes a big impact like adolescent to middle age years and the media. Self-esteem is major factor of why many women and men receive surgery, however some experts say that this procedure doesnââ¬â¢t boosts confidence, while othersRead MorePlastic Surgery And Its Effe cts On Society959 Words à |à 4 PagesOver time, plastic surgery has become a lot more popular. Plastic surgery isnââ¬â¢t just whatââ¬â¢s seen on TV and on social media; plastic surgery is much more than facelifts, rhinoplasty, and breast enhancements. In fact, ââ¬Å"plastic surgery is anything that undergoes the process of reconstructing or repairing parts of the body.â⬠(Reconstructive Surgery) The facelift Kris Jenner recently had done is equally considered plastic surgery as an everyday person removing an extra finger they were born with. TheseRead MorePlastic Surgery And Its Effect On Society1169 Words à |à 5 PagesIn todayââ¬â¢s society has paint a picture in which beauty is curvaceous goddess with fare complex and sex appeal. This portrayal of the standard of beauty has convinced and blind society to believe that on must achieve such look to be happy or feel good about them. These standards of beauty are projected through the media, magazines, advertiseme nts and the ideal beautiful portray. Many people feel that the only way to achieve such looks is through the process of plastic surgery, women especially. Read MorePlastic Surgery And Its Effects On Society844 Words à |à 4 PagesReal-Life Photoshop Plastic Surgery is defined as the process of reconstructing or repairing parts of the body, either in the treatment for injury or cosmetic reason. Just like any other topic, plastic surgery has both negative and positive attributes. Depending on the opinion, there may be more of one than that of the other, but in the case of this paper there are more negative. Plastic surgery has been deemed acceptable by countless celebrities and television shows, and has left a huge not soRead MorePlastic Surgery And Its Effect On Society1995 Words à |à 8 Pagesdoing plastic surgery. With the strong development of medical equipment and technology, there is no doubt that a person could easily get access to information about plastic surgery and eventually go under the knife in the future. But the most important question for this controversial issue is ââ¬Å"Will plastic surgery promote or destroy beauty?â⬠which could be a challenge to answer for many people. However, by discussing two aspe cts of the problem, the benefits and drawbacks of plastic surgery, thisRead MoreHow Plastic Surgery Affects Society1551 Words à |à 7 Pagescontroversial; plastic surgery has the capability to change lives of various individuals from diverse socioeconomic levels. Plastic surgery covers a broad spectrum of services which are included in reconstructive surgery, as well as, the popular aesthetic appeal of cosmetic surgery. Plastic surgery affects society both physically, psychologically, and emotionally. From Operation Smile to botox, accident victims to breast augmentation, and Little Baby Face Foundation to facelifts; plastic surgery can giveRead MoreSocial Media On Teen Plastic Surgery1177 Words à |à 5 PagesI) Introduction a. Understanding plastic surgery. b. Knowing the reason why people would most likely operate plastic surgery. c. Knowing whether plastic surgery is a way to promote beauty or destroy it. II) The Main Conflict a. Knowing how plastic surgery destroys beauty rather than promote it. b. Many people go overboard with surgery to look MORE beautiful. c. Lack of self-confidence guides people into fakeness. III) Plastic surgery in a developing teenager a. The influenceRead MoreTaking a Look at Plastic Surgery1016 Words à |à 4 PagesLiving in a judgmental society and a demanding workplace, people are prompted to do whatever it takes for them to maintain their inner pride. Low self esteem and lack of confidence are great factors which push people to change themselves into what they think is better. They are willing to put themselves under the knife just to accomplish their dream of extraordinary beauty. Plastic surgery is an easy road to the illusion of what people refer to as perfection. This subject is more closely related
Wednesday, May 6, 2020
The End Goal Of Education - 1375 Words
Abdul Tariq Moses English 105 Leslie Doyle November 25, 2014 Essay 4 Draft one What is the end goal of education in todayââ¬â¢s society? Why do students feel the need to cheat on tests even if they have studied? I believe the answer is because the grades we get have become more valuable than the education we received. In todayââ¬â¢s world, education is strictly consumerist based and it is working directly inverse of what education is supposed to do. Education is should to help facilitate the development of citizenship, stimulate personal growth or self-improvement, occupational preparation, and bring intellectual purposes such as the expansion of mathematical and reading skills. It should also be used to ease the assimilation of immigrants; economic purposes such as job preparation; and social purposes such as the development of social and moral responsibility. Unfortunately, we have perverted the simple idea of advancement and made it as such that everything we do must have a dollar sign right next to it. Or to put it another way, nothing can ever be done without first paying the middle man. This is not how we are meant to grow as individuals. We should not be studying something because of the potential salary. We should be pursuing these subjects because they stimulate and excite us to learn more about our field of interests. I am attending Montclair State University simply for a degree. I am not here because of a conscious choice to better myself academically. It wasShow MoreRelatedEssay about Self-Motivation is Empowering563 Words à |à 3 Pagesand goals. Setting goals for ourselves is something that I consider to be very important, I believe in always pushing myself further and further in life, not only physically but mentally as well. We all have different things or tools we can use to motivate us towards our end goals. In order for us to stay motivated we have to have a goal and be driven towards achieving that goal. For me, self-motivation is empowering. Finding something that I enjoy and love to do and setting the final goal of achievingRead MoreRelationship Visual Aids904 Words à |à 4 PagesRelationship Visual Aids Donald N. Fink HSN/544 July 27, 2015 Kevin Hite Relationship Visual Aids An education process is more complex than talking to someone, telling them what you want them to learn about or learn how to do, and them knowing it or doing it. The purpose of education is to teach the learner a specific task, or specific information. An education plan consists of specific components. The components are simple or complex and each component leads to the next. When all the componentsRead MoreThe Theory Of Goal Attainment1481 Words à |à 6 PagesIn 1981 Imogene King introduced her mid-range Theory of Goal Attainment (this theory has also been referred to as the theory of goal achievement (Johnson and Webber, 2010)). This theory is based on the grand theory called the Conceptual System, also created by King (Frey et al: 2002). To understand the more focused mid-range theory it is important to first quickly understand the conceptual system. The conceptual system was created using systems analysis and systems theory literature (Johnson andRead MoreInternet Project : Target s Social Responsibility1064 Words à |à 5 Pages(World Business Council for Development, 2016) Environment Goals Specific Task Action Taken to Achieve Task 2014 Progress Source (Page #) Example: Increase sustainable seafood selection Ensure that our fresh and frozen seafood selection is 100 percent sustainable, and traceable, or in a time-bound improvement process by 2015. At the end of fiscal 2014, 58 percent of the fresh and frozen seafood we sell in our U.S. stores met our goal criteria. In 2014, we resourced all of our owned brand shrimpRead MoreNursing Professionalism: The Vroom Expectancy Theory Essay872 Words à |à 4 PagesAs an experienced nurse returning to advanced nursing education, it is important to examine ones goals and values in regards to professionalism, motivation, and expected value of undertaking such an important step in ones nursing career. Behavioral and social theories such as the Vroom Expectancy Theory (VET) can help one to put these goals and motivations into perspective. Understanding why certain problem solving and decision making concepts are utilized can also provide a sense of what itRead MorePersonal Statement On Personal Responsibility1104 Words à |à 5 Pagesindividual g oals depends on the acceptance of personal responsibility with my education, family, community, and health. The first step to achieve success and change my personal and social condition is to acknowledge the important role personal responsibility has in my education. As an individual and as part of society, I have a personal duty and obligation to educate myself and become more productive in my community and society. To start taking personal responsibility in my education I must takeRead More Personal Goals Essays607 Words à |à 3 Pages Personal Goals I want to Achieve as a University of Phoenix Student With a degree from the University of Phoenix, I will rule the world! The worlds that I will rule are my own internal and external ones. These worlds consist of paper, development of personal skills, satisfaction and achievement, titles, and specialized knowledge. My goals are personal, family-oriented, business-related, or just plain selfish. The receipt of a diploma is something that I perceive as slightly superficial. ObtainingRead MoreEducation And Problem Posing Education1589 Words à |à 7 PagesFreire enlightens his readers into two different views of education; banking education and problem-posing education. These two approaches are on opposite ends of the educational spectrum. Banking education describes the student as a bank that the teacher is depositing knowledge into. In this form of education students are hoped to retain all the education that the teachers is presenting. Problem-posing education differs in the way that students gain information. This method is more creative and explorativeRead MoreThe Problem Of Drug Education Program Plan1021 Words à |à 5 Pagesknowledge about drugs it is giving them permission to use them. They do not understand that by exposing the youth to the dangers of drug use it will help in prevent the use of drugs because they know the consequences and side effects. This Drug Ed ucation Program Plan will be implemented on middle aged children. During middle school years it can be hard for many kids trying to figure out where they fit in. When faced with difficulties finding a group that will accept them may lead them to begin withRead MoreThe Implementation Of Organizational Strategies1001 Words à |à 5 PagesMy action research question is, how will the implementation of organizational strategies impact student independence in a high school special education classroom? I was hoping that through the use of organizational strategies, that the students in a special education setting would gain independence, such as starting and finishing assignments independently, turning assignments in on time, and aware of upcoming assessments in order to better prepare them for life after high school. At the start of
Tuesday, May 5, 2020
Changing Market Environment free essay sample
Changes in the Marketing Environment and its Implications The word ââ¬Å"Marketingâ⬠refers to an activity that is strategically concerned with the management of relationship among an organization and environment. Environment could be described as an internal and external condition to an organization. Internal Environment consists of situational factors that are present within the organizational boundaries whereas external environment consists of any factors or conditions that are not under the control of an organization.Internal Environment creates strengths or weaknesses for a firm, however external environment may create opportunities or threats. Over the past some years, a significant change in external environment has been happened. In response to the change in external environment, companies have to change themselves and plan accordingly. Successful companies do not treat environment as a constraint, rather they view it as an opportunity. Some time the change in the environment becomes a competitive advantage for a firm who exploits the change at a right time. Changes in the Marketing Environment: Since a last decade or two, significant changes in the marketing environment have been observed in the marketplace. These significant changes could be categorized as, supply versus demand environment, rising expectations, innovation in technologies, globalization, increasing focus on service, fashionisation of markets, erosion of brands, micro markets, commoditization and other constraints. Previously, many companies do not bother to even think about customer needs and wants. They only concentrated on their production and specialization side.However, over time marketing managers realized the fact that understanding customer needs, behaviors and wants are crucial for customer satisfaction which ensures the continuity of an organization in the market. Now every other business is trying to achieve customer satisfaction, meet customer expectations and increase their customer average life. These things have forced the companies now to focus on demand side rather than supply side. Innovation in products and technologies is another source of change in the marketing environment.As pointed out earlier, that companies are now more focused on customer needs and wants. This thing has induced companies to bring innovation in their product features and processes. Competition has increased disastrously, which is forcing the firms to squeeze their profit margins and bring more efficiency in their production and processes. In order to accomplish this, companies demands more efficient technologies. This is something that every company in a particular industry has to follow. In order to remain competitive, all the companies have to adapt the new technology.Adapting the new technology or process means quitting the older ones, this brings change into the environment. In todayââ¬â¢s world, the concept of Globalization is becoming more and more common. Globalization is progressing at a very fast speed. In fact, now many countries are supporting the phenomenon of free trade which is uplifting the globalization. Another factor that underlies the globalization trend is the dramatic developments in information processing and transportation technologies. Now many firms have global presence which pushes them to think about marketing and environment in a global context.In this regard, an organization has not only to take care about domestic market environment, in fact international market environment as well. Companies are now shifting their focus more on service side which cannot be standardized. Uniqueness and complexity of a service determines the extent of relationship between a business and the customer. Service is more customized than product. This customized nature of service is one of the sources of changing marketing environment. Customersââ¬â¢ trends are changing rapidly. As a result their purchase intentions are also changing.Behaviors of customers have significantly changed from the past. In 1970ââ¬â¢s ââ¬â 1990ââ¬â¢s customers do not want to experience new things; rather they like to use same products and services. They were more rigid. However, today consumers want change, they want to experience new things, and much more flexible. These are some of the reasons of fashionisatin and erosion of brands. All these things are demanding more change in the marketing environment. Earlier, all businesses produce goods and then market them broadly to the general public without considering the needs of specific consumers in the market.However, in the current situation companies are adopting more targeted approach. In this regard, they advertise and market their product primarily to their target market. Companies now are increasing their reliance on niche marketing and specialization which is also refers to micro market. This phenomenon of micro market is creating change in the marketing environment and possessing challenge to the marketer. Change in the marketing environment also comes from the product life cycle. As product moves from one stage to another, a change occurs.In the earlier and middle stages of the product, companies try to differentiate their products which help them to charge premiums from the customers. However, in the later stages of the product, commoditization happens. Commoditization is a concept which reduces the differentiation. Reduction in the differentiation would results in the shrinkage of profit margins. Generally, companies do not want to commoditize and strives to prolong the middle stage of the product. The main point here is this that market environment would change with the change in the life cycle stage of product.Usually, commoditization also poses challenge to the marketer. Expectations of consumers are increasing from the companies. In the past, consumers did not expect much from the companies but now their expectations have increased with the increase in production technologies and competition. They expect more in terms of product quality and service. In order to meet the changing expectation and increasing demands of the consumers, companies need to change in their culture also. Therefore, rising expectations of consumers are also posing a change in the marketing environment. Apart from the above stated factors, companies also have to face number of other constraints as well which would create a change in the environment. These constraints could be related to economic, political or cultural constraints. Not always, but sometimes these constraints could bring a disastrous change in the marketing environment. Therefore, organizations have to be keep ready all the time to deal with any of the constraints. Changing Marketing Strategies: In this changing environment, companies have to be prepared for changing in their marketing strategies.
Subscribe to:
Posts (Atom)